Electric/Eclectic
In 2019, the Museum of Science and Industry hosted Electric/Eclectic, a creative black-tie event billed as an “immersive evening for curious minds.” Guests snacked on 3D-printed bites, explored the Museum’s Fab Lab (a digital fabrication space), tested the latest virtual reality tech, and enjoyed the Museum’s newest exhibit Wired to Wear.
Identity Development
Challenged to take a more youthful approach to the Museum’s annual Columbian Ball, an historically formal event, the creative team explored how to include elements from the newly-opened Wired to Wear, which featured the latest in wearable technology. We wanted the event to feel electric, with a fresh and lively atmosphere. From fashion to technology, an eclectic range of elements also inspired the evening’s design. And thus, Electric/Eclectic was born.
The final design playfully experimented by pairing opposites: hypercolor hues on stark a white background, holographic foil on uncoated paper, and high-contrast playful display type played against no-nonsense monospace type.
Deliverables included both print and digital elements (web graphics, animated gifs for emails, digital presentations, large format signage, and night-of-event menus) including the pieces featured below.
Suite of Printed Materials
Color Detail
Event Invitation
Foil Detail on Event Invitation
Foil Detail on Fundraising Materials
Foil Detail on Fundraising Materials
Invitation Email
Animated GIF Save the Date Email Header
Chicago Magazine Dedicated Eblast