Columbian Ball 2017
The Museum’s annual Columbian Ball attracts around 750 guests from the city’s business, cultural and philanthropic circles with an annual fundraising goal of $2 million. The Museum’s 2017 annual event paid tribute to MSI’s history as one of the only remaining buildings from the 1893 Columbian Exposition. The event celebrated the history of the World’s Fair, and the ongoing innovation and inspiration that continues to inspire generations of Chicagoans to brighter and more prosperous futures beyond the Museum’s storied bronze doors.
Identity Development
The Museum of Science and Industry originally served as the Palace of Fine Arts during the 1893 Columbian Exposition. Once the fair closed, the building was home to Columbian Museum, which evolved into the Field Museum of Natural History. The site was left vacant in the 1920s and deteriorated into a state of disrepair until MSI’s founder, philanthropist Julius Rosenwald, donated funds to restore the building. The Museum of Science and Industry opened in 1933 with a refreshed Beaux-Art exterior and new bronze Art Deco details inside.
The 2017 Columbian Ball identity referenced design influences from 1893 Exposition and 1933 building refurbishment. However, the event’s design ultimately reflected a modern perspective by using unexpected materials (such as kraft-style paper), pattern layering and a contemporary approach to type and layout.
Deliverables included both print and digital elements (web graphics, emails, digital presentations, large format signage, and night-of-event menus) including the pieces featured below.
Invitation Package
Invitation Detail
Invitation Foil Detail
Invitation Insert Detail
Invitation Email
Chicago Magazine Dedicated Eblast